I build things. I break things. I write about it sometimes.
This page is a living document. Updated when I feel like it.
Last updated: January 2025
Running two companies:
Obsessed with Claude Code and everything it unlocks. Building tools for my businesses and potentially others. Having fun building.
Finished a fantasy novel called The Remnant. Single POV. Progression elements. No idea if it's any good.
Two consumer brands. Built, scaled, sold.
I don't talk about these much. They taught me what matters. They also funded a lot of expensive lessons.
Done beats perfect. I'd rather ship something bad than chase something perfect that never exists.
Execution eats strategy for breakfast. Move fast, break things, fix them faster.
Build the thing. Then talk about building the thing. Not the other way around.
The best marketing is whatever drives the best ROI. Nothing else matters.
Bad products make fortunes. Great products go broke. 90% of business is marketing. Fortunately or unfortunately.
Comparison is the thief of joy. If you can't be energized by other people winning, you won't be happy with your own wins.
Say no to energy vampires. Say no to opportunities that pull you from your goal.
Say yes to everything when you don't know what your goal is. That's how you find it.
Laugh every day. Be silly. My grandma reminds me of this constantly. She's right.
Life will take every opportunity to kick you in the nuts. All that matters is how you get back up.
The best entrepreneurs aren't the smartest. They're the ones who power through failure after failure. They bang their head against the wall until the wall breaks.
Radical honesty saves time. Politeness often wastes it.
Most "best practices" are just popular practices.
Direct API integrations beat visual workflow builders. Every time.
Most meetings should be async messages.
Single POV narratives are underrated.
The edges of the map are where interesting things happen.
Do things that scare you every once in a while.
The list grows every year. That's probably the point.
Failed product launches (too many to count)
Failed brand launches (too many to count)
Money spent on bad marketing
Money spent on bad people
Money spent on bad processes
Money spent on bad products
Partnerships that went nowhere
Ideas that seemed brilliant at 2am
Funded by the exits. Expensive education.
Every builder has a graveyard. I visit mine sometimes.
Fantasy mostly. Some exceptions.
Tolkien. Sanderson. Rothfuss. Ender's Game. Meditations. Tom Clancy (the early days).
Beware of Chicken. Dungeon Crawler Carl. The Bound and the Broken.
Anything where the author clearly didn't have an editor. Life's too short.
I read everything. I don't respond to everything.
Not looking for a job. Not selling anything on this page. Just existing on the internet.
No analytics. No cookies. No tracking. Just HTML.
Built because I wanted a corner of the internet that's mine.
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